Tag Archives: Property photography in Edinburgh

Why cheap property photography could cost you dear

During the last decade, estate agency was unwittingly engaged in a race to the bottom. The advent of online estate agents led to industry-wide cost-cutting, driving many established brands out of business. From traditional solicitors property centres to online-only brands, numerous selling agents have folded in response to the proliferation of cut-price property marketing services.

If you’ve ever handed over thousands of pounds to an inept or indifferent estate agency, you might regard this as belated justice. However, prioritising cost over everything else has led to a marked drop in the quality of service some customers receive. And this is particularly evident in the cheap property photography appearing on property portals across Britain. As the most visual element of real estate marketing, property photography is uniquely susceptible to any loss of professionalism incurred by cost-cutting. And the start of a new decade makes this the perfect time to weigh up whether cheap property photography will do you more harm than good in the long run…

Taste the difference

On the Before and After page of this website, we’ve highlighted instances where G75 Images was asked to replace cheap property photography with high-calibre imagery. In every case, the selling agent was attempting to cut corners by (a) delegating photography to a valuer rather than a qualified professional, and (b) using basic equipment like pocket-sized cameras or tablets.

The first point reflects the jack-of-all-trades approach used by many budget estate agents and property marketing brands – saving money by asking one person to undertake several specialist roles. The second point provides another example of the perils of cheap property photography. Smartphone/tablet cameras lack the wide-angle lenses and flash guns required to make any room look its best. You might just about get away with it when taking external shots from twenty feet away, but internal images will suffer markedly.

Cheap property photography comes at a price

Our recent “How to recognise professional property photography” [How to recognise professional property photography] blog listed the specialist equipment G75 Images uses. Although our fees for professional property photography services start at just £100, we could never be accused of supplying cheap property photography to our clients. And since photographs are often the main aspect of a property listing people look at online, cutting corners is invariably counter-productive.

People browsing through online listings won’t care that a particular vendor saved a hundred pounds by accepting cheap property photography, rather than commissioning a freelance property photographer. They’ll simply decide the seller’s home looks cramped, dark and uninspiring, and move onto the next listing. Good news for selling agents who recognise the benefits of professional property photography – but bad news for anyone trying to sell their home on a budget. It’s impossible to say how many viewings and offers this might ultimately cost, but any loss of interest would be worth more than the money saved in the first place…

In conclusion, cheap property photography is never worth the cost. To upgrade your current property profile, or to ensure property marketing materials always look their best, get in touch with G75 Images for professional property photography in Scotland.

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The unique challenges of property photography in Edinburgh

Every city has its unique architectural elements and distinguishing features. Aberdeen’s property stock is characterised by the use of granite, while Glasgow’s sandstone tenements are equally famous. Scotland’s capital also has a distinctive architectural style of its own – the attractive tenement photo accompanying this article is quintessentially Edinburgh.

The challenges of property photography in Edinburgh

Undertaking property photography in Edinburgh often poses some specific challenges. This is a compact and congested city, whose roads are frequently clogged with traffic – not ideal for acquiring on-street externals. The proliferation of grey four-storey tenements makes photography challenging on a cloudy day – of which Edinburgh has more than its fair share. And mature trees frequently dominate the background view out of windows, requiring careful framing of each internal image.

Faced with challenges like these, an amateur photographer or multitasking estate agent might struggle to accurately capture the rugged beauty of Edinburgh’s housing stock. Fortunately, G75 Images takes a more professional approach. We’ve been conducting property photography in Edinburgh for a decade, having previously worked with one of the capital’s biggest property organisations. Our Edinburgh property photography assignments have ranged from designer kitchens to derelict villas via refurbished apartments and Airbnb photography. Indeed, many of our assignments have involved photographing hotels, B&Bs and self-contained accommodation, reflecting Edinburgh’s status as a tourist hotspot. You can see examples of our travel and tourism photography here.

Can you keep a secret?

We’re not going to reveal all the secrets of how we deliver high-quality property photography in Edinburgh. However, if you take a close look at the photograph accompanying this article, you might notice the absence of cars. You’d certainly be struck by how solid and well-aligned the tenement is, while the depth of field is captured in the banks of bay windows extending across the photo – both up and down, and from left to right.

Because we always strive to deliver the highest standards of property photography, G75 Images won’t resort to tilting a camera upwards and giving taller buildings a strange trapezoidal look. Nor do we let street furniture or traffic interfere with our property photography work. The client of the tenement in the above photograph was delighted with our work, and you could be, too. If you have property to sell or rent out in Edinburgh, G75 Images can ensure your property looks its best at marketing materials. Get in touch with us to obtain a fixed-price quote for property photography in Edinburgh.