Tag Archives: photographing my business

Why cheap property photography could cost you dear

During the last decade, estate agency was unwittingly engaged in a race to the bottom. The advent of online estate agents led to industry-wide cost-cutting, driving many established brands out of business. From traditional solicitors property centres to online-only brands, numerous selling agents have folded in response to the proliferation of cut-price property marketing services.

If you’ve ever handed over thousands of pounds to an inept or indifferent estate agency, you might regard this as belated justice. However, prioritising cost over everything else has led to a marked drop in the quality of service some customers receive. And this is particularly evident in the cheap property photography appearing on property portals across Britain. As the most visual element of real estate marketing, property photography is uniquely susceptible to any loss of professionalism incurred by cost-cutting. And the start of a new decade makes this the perfect time to weigh up whether cheap property photography will do you more harm than good in the long run…

Taste the difference

On the Before and After page of this website, we’ve highlighted instances where G75 Images was asked to replace cheap property photography with high-calibre imagery. In every case, the selling agent was attempting to cut corners by (a) delegating photography to a valuer rather than a qualified professional, and (b) using basic equipment like pocket-sized cameras or tablets.

The first point reflects the jack-of-all-trades approach used by many budget estate agents and property marketing brands – saving money by asking one person to undertake several specialist roles. The second point provides another example of the perils of cheap property photography. Smartphone/tablet cameras lack the wide-angle lenses and flash guns required to make any room look its best. You might just about get away with it when taking external shots from twenty feet away, but internal images will suffer markedly.

Cheap property photography comes at a price

Our recent “How to recognise professional property photography” [How to recognise professional property photography] blog listed the specialist equipment G75 Images uses. Although our fees for professional property photography services start at just £100, we could never be accused of supplying cheap property photography to our clients. And since photographs are often the main aspect of a property listing people look at online, cutting corners is invariably counter-productive.

People browsing through online listings won’t care that a particular vendor saved a hundred pounds by accepting cheap property photography, rather than commissioning a freelance property photographer. They’ll simply decide the seller’s home looks cramped, dark and uninspiring, and move onto the next listing. Good news for selling agents who recognise the benefits of professional property photography – but bad news for anyone trying to sell their home on a budget. It’s impossible to say how many viewings and offers this might ultimately cost, but any loss of interest would be worth more than the money saved in the first place…

In conclusion, cheap property photography is never worth the cost. To upgrade your current property profile, or to ensure property marketing materials always look their best, get in touch with G75 Images for professional property photography in Scotland.

Simplifying commercial property photography in Britain

When G75 Images was launched in 2010, commercial property photography wasn’t really on our agenda. Our business was created to tackle the inconsistent and disappointing standards of residential property photography in Scotland, by combining cutting-edge equipment with photographic techniques learned from some of the UK’s leading property photographers. Our services were quickly adopted by estate agents and housebuilders, including Savills, Robertson Homes, GSPC and Your Move.

 

As time went by, it became apparent that commercial property agents were also in need of our industry-leading property photography expertise. The standard of commercial photography was even worse than in the residential sector, with grainy, low-resolution images peppering online listings. As a result, G75 Images began offering commercial and industrial property photography packages on our website. We quickly expanded from hotel photography and contracts with private landlords to photographing commercial premises in Scotland and northern England, conducting detailed kitchen surveys and representing petrol station refurbishments from Dundee to Dumfries.

 

Today, G75 Images is increasingly focusing on commercial property photography, helping businesses to attract buyers and ensuring office or industrial units are displayed in their best light. At the same time, we still offer residential property photography packages from just £100, for homeowners, landlords and Airbnb enthusiasts. We’re also experts in hotel photography and tourism photography, as our recent blog explained. [The benefits of professional hotel photography in Scotland]

 

So far in 2019, we’ve provided commercial and industrial property photography services to a nightclub and a caravan park. From military installations to boarding kennels, we’ve been to the Isle of Skye, Dumfries and Galloway, Perthshire and Northumberland. We regularly undertake commercial property photography in Glasgow and Edinburgh, as well as providing commercial and industrial property photography in Renfrewshire, Stirling and Ayrshire.

 

Not long after G75 Images was founded, we travelled to London to help a Savile Row tailor who’d requested full showroom photography. You can judge our handiwork in the accompanying photo. For more information on our commercial and industrial property photography services, visit the commercial or hotel and travel pages of this website. Alternatively, get in touch to see for yourself the difference G75 Images can make to property photography.