Tag Archives: photograph my home

Why cheap property photography could cost you dear

During the last decade, estate agency was unwittingly engaged in a race to the bottom. The advent of online estate agents led to industry-wide cost-cutting, driving many established brands out of business. From traditional solicitors property centres to online-only brands, numerous selling agents have folded in response to the proliferation of cut-price property marketing services.

If you’ve ever handed over thousands of pounds to an inept or indifferent estate agency, you might regard this as belated justice. However, prioritising cost over everything else has led to a marked drop in the quality of service some customers receive. And this is particularly evident in the cheap property photography appearing on property portals across Britain. As the most visual element of real estate marketing, property photography is uniquely susceptible to any loss of professionalism incurred by cost-cutting. And the start of a new decade makes this the perfect time to weigh up whether cheap property photography will do you more harm than good in the long run…

Taste the difference

On the Before and After page of this website, we’ve highlighted instances where G75 Images was asked to replace cheap property photography with high-calibre imagery. In every case, the selling agent was attempting to cut corners by (a) delegating photography to a valuer rather than a qualified professional, and (b) using basic equipment like pocket-sized cameras or tablets.

The first point reflects the jack-of-all-trades approach used by many budget estate agents and property marketing brands – saving money by asking one person to undertake several specialist roles. The second point provides another example of the perils of cheap property photography. Smartphone/tablet cameras lack the wide-angle lenses and flash guns required to make any room look its best. You might just about get away with it when taking external shots from twenty feet away, but internal images will suffer markedly.

Cheap property photography comes at a price

Our recent “How to recognise professional property photography” [How to recognise professional property photography] blog listed the specialist equipment G75 Images uses. Although our fees for professional property photography services start at just £100, we could never be accused of supplying cheap property photography to our clients. And since photographs are often the main aspect of a property listing people look at online, cutting corners is invariably counter-productive.

People browsing through online listings won’t care that a particular vendor saved a hundred pounds by accepting cheap property photography, rather than commissioning a freelance property photographer. They’ll simply decide the seller’s home looks cramped, dark and uninspiring, and move onto the next listing. Good news for selling agents who recognise the benefits of professional property photography – but bad news for anyone trying to sell their home on a budget. It’s impossible to say how many viewings and offers this might ultimately cost, but any loss of interest would be worth more than the money saved in the first place…

In conclusion, cheap property photography is never worth the cost. To upgrade your current property profile, or to ensure property marketing materials always look their best, get in touch with G75 Images for professional property photography in Scotland.

Residential photography in Scotland courtesy of G75 Images

Why residential photography is a unique specialism

There’s a common misconception that photography is an artform which transcends industries. People assume that knowing how to adjust a camera’s aperture settings or set up a slave flash gun qualifies a photographer to operate across any market or specialism. In reality, nothing could be further from the truth – which is why you should always employ a commercial or residential property photography specialist for sales particulars and marketing materials…

Because we’re dedicated to commercial and residential photography in Scotland and the wider UK, G75 Images has no experience of photographing live sporting events or breaking news stories. Our attempts at motoring photography (to complement our founder’s background as a freelance motoring journalist) have been largely successful, but not worthy of billboards or front covers. We’ve never been commissioned to attend a party or celebration, and despite various enquiries over the years, we don’t offer photography services for weddings.

To paraphrase Liam Neeson, different photography niches require a very specific set of skills. To continue the wedding analogy, we’d be able to identify great architectural backdrops, but we’d struggle to persuade six tipsy bridesmaids to stand in the right places. And the same is true in reverse. Even an experienced wedding snapper would struggle to replicate the skills of a residential photography expert by making a downstairs WC feel spacious, or capturing the exquisite detail imbued into Victorian cornicing.

Residential photography requires a combination of specialist camera equipment and attention to detail not necessarily shared by photographers in other industries. To demonstrate our point, take a look at the photo accompanying this article, and consider the following attributes:

• The room is brightly-lit, but the garden remains visible. Without the effective use of a flash gun, everything outside a window may appear bleached. Internals might look unnaturally dark, as the camera struggles to balance different internal and external light levels. Striking this balance is crucial for effective residential photography.
• Every vertical line is completely straight. Holding a camera at a fractional angle (even half a degree off true horizontal) can add a slope to lines that would appear perfectly straight in real life. In our photo, every doorframe and cupboard edge is plumbline-straight, as it should be.
• The best elements are all clearly visible. To some degree, this depends on a room’s layout and presentation. However, in this 1980s kitchen, the best features are clearly its double-aspect garden views and its three-sided expanse of solid wooden cabinetry. These elements take centre stage in our photo, with the dining table also on show.
• The sense of space is maximised. By taking this image from a doorway, we were able to use the full 102-degree field of vision offered by our chosen wide angle lens. Three of the kitchen’s four walls are visible in a single photograph, creating a sense of spaciousness which wouldn’t be achievable using a smartphone or tablet camera.
• Character is maximised. Every light source was turned on to add pools of illumination, subtly drawing the eye towards that quirky beamed ceiling. Bleach bottles were hidden, clutter was cropped out, and the dated eye-level oven was relegated to the periphery. Every effort was made to improve the kitchen’s aesthetics.

The photograph accompanying this article encapsulates 15 years of experience in commercial and residential photography in Scotland and across northern England. You can see other examples of our handiwork on the residential page of our website, or see how we’ve transformed hotels and B&Bs on our travel and hotels page. To give your property the ultimate makeover (or to ensure properties you’re selling and marketing look their best in online listings), send us an email or give us a call to discuss freelance property photography in Scotland or across the UK.

The first freelance property photography undertaken by G75 Images

A new website for old property photography challenges

It’s been nine years since G75 Images was launched, with the intention of revolutionising property photography by offering affordable residential and commercial photography on a freelance basis. Back in 2010, estate agent photography tended to be variable in quality, while landlords and letting agents often struggled to deliver professional property photography despite charging premium fees to their clients.

It’s ironic that almost ten years after we came to market, the new-look G75 Images website is still offering solutions to the same old problems. Estate agency photography is often conducted using tablets, which lack the wide-angle lenses and flash guns used by professional property photographers. Letting agents continue to rely on grainy and low-quality thumbnail images, mistakenly believing tenants won’t care. And commercial property photography remains criminally neglected, with web designers lamenting the lack of quality architectural photography available from construction companies.

The more things change, the more they stay the same. G75 Images continues to provide class-leading residential and commercial property photography at competitive prices, with fixed-price quotes and guaranteed turnaround times. We invite you to take a look round our stylish new website, browsing our collections of residential [residential], commercial [commercial] and travel/hotel [travel] photography. We’ve also launched this News page to keep both current and prospective property photography clients up to date with developments – quite literally, in terms of our Scottish showhome photography and construction site photography services.

Find out for yourself how our residential photography services could transform online listings , and get in touch if you need property photography in Scotland or northern England.