Tag Archives: freelance property photography

Essential professional property photography equipment

There is a common misapprehension that photographing a property is easy. Turn on the lights, tidy up, take a picture with whatever camera you happen to have at your disposal, and upload the results onto the internet. It’s a philosophy espoused by budget estate agents and one-person property firms, where selling is usually prioritised over marketing.

The sad reality is that an iPad or iPhone is not going to represent any building to best effect, or allow prospective purchasers and tenants to make an informed decision about its accommodation. The reasons why a smartphone doesn’t quality as appropriate property photography equipment would fill far more space than this blog can provide, but a few examples include:

  1. The basic nature of most smartphone or tablet flashes doesn’t illuminate the whole picture evenly, flooding some areas while leaving others looking dull.
  2. Camera lenses are rarely wide-angle, meaning they miss large percentages of each room. Even wide-angle phone lenses tend to distort around the edges.
  3. Focus is almost always automatic, meaning the camera decides which parts of a shot to have in focus and which to ignore. In reality, every part should be equally clear.
  4. Small, lightweight phones and tablets aren’t compatible with accessories like sunshades or filters, which may be required for glare-free outdoor photography.
  5. It’s hard to mount a mobile device on a tripod or monopod, which professional photographers use to ensure shots are properly framed with straight verticals.

If you vis the Before and After page of the G75 Images website, you’ll instantly see the difference between an image taken with high-calibre property photography equipment, and one taken using a basic camera lens. For the last ten years, we’ve been providing clients throughout Scotland and England with freelance property photography services, enabling them to market residential, commercial and industrial buildings to optimal effect.

• Our roster of property photography equipment includes Canon DSLR cameras, with wide-angle and telephoto lenses – the former for internal shots and the latter for views and details. Having formerly used Nikon cameras, we now find Canon images are sharper.
• We use a master flash gun mounted to the camera body, and a slave gun which can be positioned anywhere within infra-red radius. When the shutter button is depressed, both flashes fire simultaneously, casting equal amounts of light into every corner.
• A tripod has a dedicated space in the car boot, though seventeen years of freehand experience means it’s rarely needed. A trained eye can usually ensure verticals are perfectly straight at the first time of asking.
• Even if a shot does need peripheral clutter cropping out, or slight post-production adjustments to its brightness, we use advanced photo editing tools to ensure every image looks its best before it’s provided to the client.

If this sounds like the calibre of property photography you’d like to see in your next property listing, contact us for more information on our services and costs. We have the expertise, the confidence and the property photography equipment to ensure every listing looks its best, doing full justice to the building in question and maximising its appeal.

When estate agent photography goes wrong

The property in the photograph accompanying this article might be modest, but it looks attractive and well-presented. You wouldn’t know that this semi-detached ex-council house had looked rather less appealing before G75 Images arrived one sunny morning…

The estate agent photography originally supplied to the vendors was decidedly unflattering. It had been taken on a cloudy day, without any attempt to brighten the sky or differentiate the house’s beige render from the grey canopy surrounding it. The original estate agent photography showed a mould-covered sofa on the driveway and gardening utensils propped up by the front door – we removed the latter and airbrushed the former out of our own images. The window blinds were closed, creating an air of foreboding, and there was no attempt to capture the mature shrubs growing on either side of the driveway. Internally, the lack of a wide angle lens made each room feel cramped, while the absence of a flash gun on a cloudy day added a gloomy air to proceedings.

When G75 Images redid the property’s marketing materials, the poor quality of the original estate agent photography was highlighted. Over the years, we’ve become experts at providing replacement estate agent photography where the selling agent used a smartphone or iPad instead of professional camera equipment. We’re accustomed to reshooting homes where the original photographs were badly framed and amateurishly presented. Our recent blog on the hallmarks of professional property photography [professional property photography blog] explains how we make every internal and external image look its best.

Getting estate agent photography right first time, every time

G75 Images often works alongside selling and letting agents, providing freelance estate agent photography on a white label basis. We’ve worked with some of Scotland’s biggest solicitors and estate agents, maintaining consistently high photographic standards across shop window displays, websites and brochures. Our internal and external property photography has regularly appeared on the front pages of property publications, while homeowners from the Highlands to the Borders have seen their properties sell or let soon after commissioning us to supply replacement property photography.

We offer repeat custom discounts to estate agents and letting agencies throughout central Scotland. We also provide our acclaimed freelance property photography services to leading housebuilders and developers, ensuring every property refurb or new-build development looks its best in sales and marketing literature. Take a look at our residential portfolio page for more examples of our freelance estate agency photography, and then contact us to learn more about freelance property photography in Scotland.

Is the decline of online estate agents a bad thing?

The internet has transformed many aspects of our lives, and it’s certainly had a dramatic effect on the UK’s residential property market. The traditional model of local agents with For Sale cards in their windows has been overshadowed by a new breed of online estate agents. These budget focused firms promise lower prices despite high profile advertising campaigns.

As we approach the end of the current decade, there are strong signs that sellers are turning their backs on the impersonal service and variable quality of internet only agents. The recent announcement by Purplebricks that they’ve made “execution errors” in an “increasingly challenging” market represents a watershed for the whole sector. Having rapidly expanded from the UK to markets as diverse (and legally distinct) as Australia, California and Germany, Purplebricks has discovered to its cost that homeowners expect a quality service. They don’t just want a low-cost one.

Going offline

Purplebricks isn’t alone in its struggles. In recent years, several high profile online estate agents have failed, including Emoov, Tepilo and Hatched. Yet local estate agents continue to prosper, despite having to rent showrooms and employ staff at every branch. Their overheads are far higher than the online chains, whose entire workforce can be accommodated in an affordable out of town industrial estate. And local solicitors and estate agents don’t have pockets deep enough for national advertising campaigns on bus shelters, let alone in the middle of Channel Four property shows. So what’s their secret?

Taste the difference

There’s a simple reason why high street estate agencies and solicitors have survived the online onslaught. They generally offer superior service. Bricks and mortar agents know the local market far better than a company potentially based hundreds of miles away. Estate agents often have lengthy lists of people looking for homes, rather than uploading a schedule and waiting for enquiries to roll in. Estate agents have the margins to employ property photography specialists like G75 Images, creating maximum impact in every property listing. Because online estate agents are driven by cost, their photography tends to be provided by an amateur with an iPhone. You can see how this compares to professional property photography on our before and after page. (Our residential page also contains various examples of estate agency photography.)

The local experts with the personal touch

Even if you’re among the growing number of people who’ve decided online estate agents aren’t for you, the internet remains a valuable resource. Estate agents and solicitors combine their bricks-and-mortar presence with online listings. Self-advertising on social media is another increasingly popular way to sell your home. It allows vendors to decide how professional or detailed their property particulars should be, and where the property should be advertised. With professional property photography from G75 Images, you’re halfway to completing an online property listing. And did you know we can also produce schedule text, floor plans, room sizes and travel directions? We can even combine everything into a bespoke PDF schedule, for a small additional fee.

To find out how G75 Images can help with property marketing, get in touch to enquire about our freelance property photography and schedule production services. We can supply sample schedules on demand, from concise two-page PDFs to detailed eight-page brochures. And unlike impersonal online estate agents, personal service is a cornerstone of our business. That’s true whether we’re working directly with homeowners, or acting on behalf of local estate agents.

Copyright G75 Images

The unique challenges of property photography in Edinburgh

Every city has its unique architectural elements and distinguishing features. Aberdeen’s property stock is characterised by the use of granite, while Glasgow’s sandstone tenements are equally famous. Scotland’s capital also has a distinctive architectural style of its own – the attractive tenement photo accompanying this article is quintessentially Edinburgh.

The challenges of property photography in Edinburgh

Undertaking property photography in Edinburgh often poses some specific challenges. This is a compact and congested city, whose roads are frequently clogged with traffic – not ideal for acquiring on-street externals. The proliferation of grey four-storey tenements makes photography challenging on a cloudy day – of which Edinburgh has more than its fair share. And mature trees frequently dominate the background view out of windows, requiring careful framing of each internal image.

Faced with challenges like these, an amateur photographer or multitasking estate agent might struggle to accurately capture the rugged beauty of Edinburgh’s housing stock. Fortunately, G75 Images takes a more professional approach. We’ve been conducting property photography in Edinburgh for a decade, having previously worked with one of the capital’s biggest property organisations. Our Edinburgh property photography assignments have ranged from designer kitchens to derelict villas via refurbished apartments and Airbnb photography. Indeed, many of our assignments have involved photographing hotels, B&Bs and self-contained accommodation, reflecting Edinburgh’s status as a tourist hotspot. You can see examples of our travel and tourism photography here.

Can you keep a secret?

We’re not going to reveal all the secrets of how we deliver high-quality property photography in Edinburgh. However, if you take a close look at the photograph accompanying this article, you might notice the absence of cars. You’d certainly be struck by how solid and well-aligned the tenement is, while the depth of field is captured in the banks of bay windows extending across the photo – both up and down, and from left to right.

Because we always strive to deliver the highest standards of property photography, G75 Images won’t resort to tilting a camera upwards and giving taller buildings a strange trapezoidal look. Nor do we let street furniture or traffic interfere with our property photography work. The client of the tenement in the above photograph was delighted with our work, and you could be, too. If you have property to sell or rent out in Edinburgh, G75 Images can ensure your property looks its best at marketing materials. Get in touch with us to obtain a fixed-price quote for property photography in Edinburgh.

The first freelance property photography undertaken by G75 Images

A new website for old property photography challenges

It’s been nine years since G75 Images was launched, with the intention of revolutionising property photography by offering affordable residential and commercial photography on a freelance basis. Back in 2010, estate agent photography tended to be variable in quality, while landlords and letting agents often struggled to deliver professional property photography despite charging premium fees to their clients.

It’s ironic that almost ten years after we came to market, the new-look G75 Images website is still offering solutions to the same old problems. Estate agency photography is often conducted using tablets, which lack the wide-angle lenses and flash guns used by professional property photographers. Letting agents continue to rely on grainy and low-quality thumbnail images, mistakenly believing tenants won’t care. And commercial property photography remains criminally neglected, with web designers lamenting the lack of quality architectural photography available from construction companies.

The more things change, the more they stay the same. G75 Images continues to provide class-leading residential and commercial property photography at competitive prices, with fixed-price quotes and guaranteed turnaround times. We invite you to take a look round our stylish new website, browsing our collections of residential [residential], commercial [commercial] and travel/hotel [travel] photography. We’ve also launched this News page to keep both current and prospective property photography clients up to date with developments – quite literally, in terms of our Scottish showhome photography and construction site photography services.

Find out for yourself how our residential photography services could transform online listings , and get in touch if you need property photography in Scotland or northern England.