Tag Archives: freelance property photographer scotland

Essential professional property photography equipment

There is a common misapprehension that photographing a property is easy. Turn on the lights, tidy up, take a picture with whatever camera you happen to have at your disposal, and upload the results onto the internet. It’s a philosophy espoused by budget estate agents and one-person property firms, where selling is usually prioritised over marketing.

The sad reality is that an iPad or iPhone is not going to represent any building to best effect, or allow prospective purchasers and tenants to make an informed decision about its accommodation. The reasons why a smartphone doesn’t quality as appropriate property photography equipment would fill far more space than this blog can provide, but a few examples include:

  1. The basic nature of most smartphone or tablet flashes doesn’t illuminate the whole picture evenly, flooding some areas while leaving others looking dull.
  2. Camera lenses are rarely wide-angle, meaning they miss large percentages of each room. Even wide-angle phone lenses tend to distort around the edges.
  3. Focus is almost always automatic, meaning the camera decides which parts of a shot to have in focus and which to ignore. In reality, every part should be equally clear.
  4. Small, lightweight phones and tablets aren’t compatible with accessories like sunshades or filters, which may be required for glare-free outdoor photography.
  5. It’s hard to mount a mobile device on a tripod or monopod, which professional photographers use to ensure shots are properly framed with straight verticals.

If you vis the Before and After page of the G75 Images website, you’ll instantly see the difference between an image taken with high-calibre property photography equipment, and one taken using a basic camera lens. For the last ten years, we’ve been providing clients throughout Scotland and England with freelance property photography services, enabling them to market residential, commercial and industrial buildings to optimal effect.

• Our roster of property photography equipment includes Canon DSLR cameras, with wide-angle and telephoto lenses – the former for internal shots and the latter for views and details. Having formerly used Nikon cameras, we now find Canon images are sharper.
• We use a master flash gun mounted to the camera body, and a slave gun which can be positioned anywhere within infra-red radius. When the shutter button is depressed, both flashes fire simultaneously, casting equal amounts of light into every corner.
• A tripod has a dedicated space in the car boot, though seventeen years of freehand experience means it’s rarely needed. A trained eye can usually ensure verticals are perfectly straight at the first time of asking.
• Even if a shot does need peripheral clutter cropping out, or slight post-production adjustments to its brightness, we use advanced photo editing tools to ensure every image looks its best before it’s provided to the client.

If this sounds like the calibre of property photography you’d like to see in your next property listing, contact us for more information on our services and costs. We have the expertise, the confidence and the property photography equipment to ensure every listing looks its best, doing full justice to the building in question and maximising its appeal.

Copyright G75 Images

The unique challenges of property photography in Edinburgh

Every city has its unique architectural elements and distinguishing features. Aberdeen’s property stock is characterised by the use of granite, while Glasgow’s sandstone tenements are equally famous. Scotland’s capital also has a distinctive architectural style of its own – the attractive tenement photo accompanying this article is quintessentially Edinburgh.

The challenges of property photography in Edinburgh

Undertaking property photography in Edinburgh often poses some specific challenges. This is a compact and congested city, whose roads are frequently clogged with traffic – not ideal for acquiring on-street externals. The proliferation of grey four-storey tenements makes photography challenging on a cloudy day – of which Edinburgh has more than its fair share. And mature trees frequently dominate the background view out of windows, requiring careful framing of each internal image.

Faced with challenges like these, an amateur photographer or multitasking estate agent might struggle to accurately capture the rugged beauty of Edinburgh’s housing stock. Fortunately, G75 Images takes a more professional approach. We’ve been conducting property photography in Edinburgh for a decade, having previously worked with one of the capital’s biggest property organisations. Our Edinburgh property photography assignments have ranged from designer kitchens to derelict villas via refurbished apartments and Airbnb photography. Indeed, many of our assignments have involved photographing hotels, B&Bs and self-contained accommodation, reflecting Edinburgh’s status as a tourist hotspot. You can see examples of our travel and tourism photography here.

Can you keep a secret?

We’re not going to reveal all the secrets of how we deliver high-quality property photography in Edinburgh. However, if you take a close look at the photograph accompanying this article, you might notice the absence of cars. You’d certainly be struck by how solid and well-aligned the tenement is, while the depth of field is captured in the banks of bay windows extending across the photo – both up and down, and from left to right.

Because we always strive to deliver the highest standards of property photography, G75 Images won’t resort to tilting a camera upwards and giving taller buildings a strange trapezoidal look. Nor do we let street furniture or traffic interfere with our property photography work. The client of the tenement in the above photograph was delighted with our work, and you could be, too. If you have property to sell or rent out in Edinburgh, G75 Images can ensure your property looks its best at marketing materials. Get in touch with us to obtain a fixed-price quote for property photography in Edinburgh.

Residential photography in Scotland courtesy of G75 Images

Why residential photography is a unique specialism

There’s a common misconception that photography is an artform which transcends industries. People assume that knowing how to adjust a camera’s aperture settings or set up a slave flash gun qualifies a photographer to operate across any market or specialism. In reality, nothing could be further from the truth – which is why you should always employ a commercial or residential property photography specialist for sales particulars and marketing materials…

Because we’re dedicated to commercial and residential photography in Scotland and the wider UK, G75 Images has no experience of photographing live sporting events or breaking news stories. Our attempts at motoring photography (to complement our founder’s background as a freelance motoring journalist) have been largely successful, but not worthy of billboards or front covers. We’ve never been commissioned to attend a party or celebration, and despite various enquiries over the years, we don’t offer photography services for weddings.

To paraphrase Liam Neeson, different photography niches require a very specific set of skills. To continue the wedding analogy, we’d be able to identify great architectural backdrops, but we’d struggle to persuade six tipsy bridesmaids to stand in the right places. And the same is true in reverse. Even an experienced wedding snapper would struggle to replicate the skills of a residential photography expert by making a downstairs WC feel spacious, or capturing the exquisite detail imbued into Victorian cornicing.

Residential photography requires a combination of specialist camera equipment and attention to detail not necessarily shared by photographers in other industries. To demonstrate our point, take a look at the photo accompanying this article, and consider the following attributes:

• The room is brightly-lit, but the garden remains visible. Without the effective use of a flash gun, everything outside a window may appear bleached. Internals might look unnaturally dark, as the camera struggles to balance different internal and external light levels. Striking this balance is crucial for effective residential photography.
• Every vertical line is completely straight. Holding a camera at a fractional angle (even half a degree off true horizontal) can add a slope to lines that would appear perfectly straight in real life. In our photo, every doorframe and cupboard edge is plumbline-straight, as it should be.
• The best elements are all clearly visible. To some degree, this depends on a room’s layout and presentation. However, in this 1980s kitchen, the best features are clearly its double-aspect garden views and its three-sided expanse of solid wooden cabinetry. These elements take centre stage in our photo, with the dining table also on show.
• The sense of space is maximised. By taking this image from a doorway, we were able to use the full 102-degree field of vision offered by our chosen wide angle lens. Three of the kitchen’s four walls are visible in a single photograph, creating a sense of spaciousness which wouldn’t be achievable using a smartphone or tablet camera.
• Character is maximised. Every light source was turned on to add pools of illumination, subtly drawing the eye towards that quirky beamed ceiling. Bleach bottles were hidden, clutter was cropped out, and the dated eye-level oven was relegated to the periphery. Every effort was made to improve the kitchen’s aesthetics.

The photograph accompanying this article encapsulates 15 years of experience in commercial and residential photography in Scotland and across northern England. You can see other examples of our handiwork on the residential page of our website, or see how we’ve transformed hotels and B&Bs on our travel and hotels page. To give your property the ultimate makeover (or to ensure properties you’re selling and marketing look their best in online listings), send us an email or give us a call to discuss freelance property photography in Scotland or across the UK.