When companies commission a new website, the quality of website photography is rarely a priority. Website redesigns tend to be driven by sales teams wanting mobile optimisation, or IT departments keen to achieve HTTPS compliance. Design discussions tend to focus on fonts and colour schemes, rather than whether freelance website photography would promote products and services more effectively.
The absence of high-calibre images is a recurring headache for website designers, and photographs are often the final element to be uploaded onto a beta website. While freelance website photography represents the gold standard, web designers regularly have to fall back on these inferior options:
1. Stock photography. Images are sold by companies like Shutterstock, with significant per-image costs passed onto the client. Photos may have been used dozens of times, and their American origins make it difficult to acquire Scottish or British images.
2. Copyright-free photos. These are even more over-used, downloadable from philanthropic or hobby platforms like Pixabay and FreeImages. They’re free to reuse under the Creative Commons Zero licence, but quality may not be great.
3. Self-taken images. Few people have the technical equipment or the natural flair to take professional-calibre photographs. Common issues in amateur photography include blurring, poorly-lit surroundings and low-quality image resolutions.
Taking photographs on an iPad might suffice for advertising home-made craft items, but it’ll be completely inadequate for capturing rooms and offices. Without a wide-angle lens, internal photography tends to look cramped. Without flash guns, room shots often appear dark. And without an expert photographer’s trained eye, straight lines may appear at jaunty angles.
Introducing FaaS (Freelance website photography as a Service)
Freelance website photography is vitally important, and G75 Images is proud to offer professional photography services to web design agencies in Scotland and throughout the UK. Perhaps your latest client has a factory or showroom, which should be prominently shown on their new website’s homepage. Maybe they need placeholder images of key products and services, such as portfolio photographs for a landscape gardening website. Even construction firms may not have a satisfactory portfolio of completed architectural photography, if they haven’t got a freelance property photographer on their books.
In all these situations – and many more besides – G75 Images is ready to provide freelance website photography for web design firms and their clients. Our high-quality architectural and property photography services add visual appeal to any new web design project, complementing well-written body copy and effective site structures. You can see examples of our work with commercial and hotel/tourism clients here, with the image beside this article taken on board a yacht which was being sold by a specialist dealer. Alternatively, contact us [contact] to enquire about our freelance website photography services.