Tag Archives: freelance photography scotland

When estate agent photography goes wrong

The property in the photograph accompanying this article might be modest, but it looks attractive and well-presented. You wouldn’t know that this semi-detached ex-council house had looked rather less appealing before G75 Images arrived one sunny morning…

The estate agent photography originally supplied to the vendors was decidedly unflattering. It had been taken on a cloudy day, without any attempt to brighten the sky or differentiate the house’s beige render from the grey canopy surrounding it. The original estate agent photography showed a mould-covered sofa on the driveway and gardening utensils propped up by the front door – we removed the latter and airbrushed the former out of our own images. The window blinds were closed, creating an air of foreboding, and there was no attempt to capture the mature shrubs growing on either side of the driveway. Internally, the lack of a wide angle lens made each room feel cramped, while the absence of a flash gun on a cloudy day added a gloomy air to proceedings.

When G75 Images redid the property’s marketing materials, the poor quality of the original estate agent photography was highlighted. Over the years, we’ve become experts at providing replacement estate agent photography where the selling agent used a smartphone or iPad instead of professional camera equipment. We’re accustomed to reshooting homes where the original photographs were badly framed and amateurishly presented. Our recent blog on the hallmarks of professional property photography [professional property photography blog] explains how we make every internal and external image look its best.

Getting estate agent photography right first time, every time

G75 Images often works alongside selling and letting agents, providing freelance estate agent photography on a white label basis. We’ve worked with some of Scotland’s biggest solicitors and estate agents, maintaining consistently high photographic standards across shop window displays, websites and brochures. Our internal and external property photography has regularly appeared on the front pages of property publications, while homeowners from the Highlands to the Borders have seen their properties sell or let soon after commissioning us to supply replacement property photography.

We offer repeat custom discounts to estate agents and letting agencies throughout central Scotland. We also provide our acclaimed freelance property photography services to leading housebuilders and developers, ensuring every property refurb or new-build development looks its best in sales and marketing literature. Take a look at our residential portfolio page for more examples of our freelance estate agency photography, and then contact us to learn more about freelance property photography in Scotland.

Why companies need freelance website photography

When companies commission a new website, the quality of website photography is rarely a priority. Website redesigns tend to be driven by sales teams wanting mobile optimisation, or IT departments keen to achieve HTTPS compliance. Design discussions tend to focus on fonts and colour schemes, rather than whether freelance website photography would promote products and services more effectively.

The absence of high-calibre images is a recurring headache for website designers, and photographs are often the final element to be uploaded onto a beta website. While freelance website photography represents the gold standard, web designers regularly have to fall back on these inferior options:

1. Stock photography. Images are sold by companies like Shutterstock, with significant per-image costs passed onto the client. Photos may have been used dozens of times, and their American origins make it difficult to acquire Scottish or British images.

2. Copyright-free photos. These are even more over-used, downloadable from philanthropic or hobby platforms like Pixabay and FreeImages. They’re free to reuse under the Creative Commons Zero licence, but quality may not be great.

3. Self-taken images. Few people have the technical equipment or the natural flair to take professional-calibre photographs. Common issues in amateur photography include blurring, poorly-lit surroundings and low-quality image resolutions.

Taking photographs on an iPad might suffice for advertising home-made craft items, but it’ll be completely inadequate for capturing rooms and offices. Without a wide-angle lens, internal photography tends to look cramped. Without flash guns, room shots often appear dark. And without an expert photographer’s trained eye, straight lines may appear at jaunty angles.

Introducing FaaS (Freelance website photography as a Service)

Freelance website photography is vitally important, and G75 Images is proud to offer professional photography services to web design agencies in Scotland and throughout the UK. Perhaps your latest client has a factory or showroom, which should be prominently shown on their new website’s homepage. Maybe they need placeholder images of key products and services, such as portfolio photographs for a landscape gardening website. Even construction firms may not have a satisfactory portfolio of completed architectural photography, if they haven’t got a freelance property photographer on their books.

In all these situations – and many more besides – G75 Images is ready to provide freelance website photography for web design firms and their clients. Our high-quality architectural and property photography services add visual appeal to any new web design project, complementing well-written body copy and effective site structures. You can see examples of our work with commercial and hotel/tourism clients here, with the image beside this article taken on board a yacht which was being sold by a specialist dealer. Alternatively, contact us [contact] to enquire about our freelance website photography services.

Is the decline of online estate agents a bad thing?

The internet has transformed many aspects of our lives, and it’s certainly had a dramatic effect on the UK’s residential property market. The traditional model of local agents with For Sale cards in their windows has been overshadowed by a new breed of online estate agents. These budget focused firms promise lower prices despite high profile advertising campaigns.

As we approach the end of the current decade, there are strong signs that sellers are turning their backs on the impersonal service and variable quality of internet only agents. The recent announcement by Purplebricks that they’ve made “execution errors” in an “increasingly challenging” market represents a watershed for the whole sector. Having rapidly expanded from the UK to markets as diverse (and legally distinct) as Australia, California and Germany, Purplebricks has discovered to its cost that homeowners expect a quality service. They don’t just want a low-cost one.

Going offline

Purplebricks isn’t alone in its struggles. In recent years, several high profile online estate agents have failed, including Emoov, Tepilo and Hatched. Yet local estate agents continue to prosper, despite having to rent showrooms and employ staff at every branch. Their overheads are far higher than the online chains, whose entire workforce can be accommodated in an affordable out of town industrial estate. And local solicitors and estate agents don’t have pockets deep enough for national advertising campaigns on bus shelters, let alone in the middle of Channel Four property shows. So what’s their secret?

Taste the difference

There’s a simple reason why high street estate agencies and solicitors have survived the online onslaught. They generally offer superior service. Bricks and mortar agents know the local market far better than a company potentially based hundreds of miles away. Estate agents often have lengthy lists of people looking for homes, rather than uploading a schedule and waiting for enquiries to roll in. Estate agents have the margins to employ property photography specialists like G75 Images, creating maximum impact in every property listing. Because online estate agents are driven by cost, their photography tends to be provided by an amateur with an iPhone. You can see how this compares to professional property photography on our before and after page. (Our residential page also contains various examples of estate agency photography.)

The local experts with the personal touch

Even if you’re among the growing number of people who’ve decided online estate agents aren’t for you, the internet remains a valuable resource. Estate agents and solicitors combine their bricks-and-mortar presence with online listings. Self-advertising on social media is another increasingly popular way to sell your home. It allows vendors to decide how professional or detailed their property particulars should be, and where the property should be advertised. With professional property photography from G75 Images, you’re halfway to completing an online property listing. And did you know we can also produce schedule text, floor plans, room sizes and travel directions? We can even combine everything into a bespoke PDF schedule, for a small additional fee.

To find out how G75 Images can help with property marketing, get in touch to enquire about our freelance property photography and schedule production services. We can supply sample schedules on demand, from concise two-page PDFs to detailed eight-page brochures. And unlike impersonal online estate agents, personal service is a cornerstone of our business. That’s true whether we’re working directly with homeowners, or acting on behalf of local estate agents.

Simplifying commercial property photography in Britain

When G75 Images was launched in 2010, commercial property photography wasn’t really on our agenda. Our business was created to tackle the inconsistent and disappointing standards of residential property photography in Scotland, by combining cutting-edge equipment with photographic techniques learned from some of the UK’s leading property photographers. Our services were quickly adopted by estate agents and housebuilders, including Savills, Robertson Homes, GSPC and Your Move.

 

As time went by, it became apparent that commercial property agents were also in need of our industry-leading property photography expertise. The standard of commercial photography was even worse than in the residential sector, with grainy, low-resolution images peppering online listings. As a result, G75 Images began offering commercial and industrial property photography packages on our website. We quickly expanded from hotel photography and contracts with private landlords to photographing commercial premises in Scotland and northern England, conducting detailed kitchen surveys and representing petrol station refurbishments from Dundee to Dumfries.

 

Today, G75 Images is increasingly focusing on commercial property photography, helping businesses to attract buyers and ensuring office or industrial units are displayed in their best light. At the same time, we still offer residential property photography packages from just £100, for homeowners, landlords and Airbnb enthusiasts. We’re also experts in hotel photography and tourism photography, as our recent blog explained. [The benefits of professional hotel photography in Scotland]

 

So far in 2019, we’ve provided commercial and industrial property photography services to a nightclub and a caravan park. From military installations to boarding kennels, we’ve been to the Isle of Skye, Dumfries and Galloway, Perthshire and Northumberland. We regularly undertake commercial property photography in Glasgow and Edinburgh, as well as providing commercial and industrial property photography in Renfrewshire, Stirling and Ayrshire.

 

Not long after G75 Images was founded, we travelled to London to help a Savile Row tailor who’d requested full showroom photography. You can judge our handiwork in the accompanying photo. For more information on our commercial and industrial property photography services, visit the commercial or hotel and travel pages of this website. Alternatively, get in touch to see for yourself the difference G75 Images can make to property photography.

Residential photography in Scotland courtesy of G75 Images

Why residential photography is a unique specialism

There’s a common misconception that photography is an artform which transcends industries. People assume that knowing how to adjust a camera’s aperture settings or set up a slave flash gun qualifies a photographer to operate across any market or specialism. In reality, nothing could be further from the truth – which is why you should always employ a commercial or residential property photography specialist for sales particulars and marketing materials…

Because we’re dedicated to commercial and residential photography in Scotland and the wider UK, G75 Images has no experience of photographing live sporting events or breaking news stories. Our attempts at motoring photography (to complement our founder’s background as a freelance motoring journalist) have been largely successful, but not worthy of billboards or front covers. We’ve never been commissioned to attend a party or celebration, and despite various enquiries over the years, we don’t offer photography services for weddings.

To paraphrase Liam Neeson, different photography niches require a very specific set of skills. To continue the wedding analogy, we’d be able to identify great architectural backdrops, but we’d struggle to persuade six tipsy bridesmaids to stand in the right places. And the same is true in reverse. Even an experienced wedding snapper would struggle to replicate the skills of a residential photography expert by making a downstairs WC feel spacious, or capturing the exquisite detail imbued into Victorian cornicing.

Residential photography requires a combination of specialist camera equipment and attention to detail not necessarily shared by photographers in other industries. To demonstrate our point, take a look at the photo accompanying this article, and consider the following attributes:

• The room is brightly-lit, but the garden remains visible. Without the effective use of a flash gun, everything outside a window may appear bleached. Internals might look unnaturally dark, as the camera struggles to balance different internal and external light levels. Striking this balance is crucial for effective residential photography.
• Every vertical line is completely straight. Holding a camera at a fractional angle (even half a degree off true horizontal) can add a slope to lines that would appear perfectly straight in real life. In our photo, every doorframe and cupboard edge is plumbline-straight, as it should be.
• The best elements are all clearly visible. To some degree, this depends on a room’s layout and presentation. However, in this 1980s kitchen, the best features are clearly its double-aspect garden views and its three-sided expanse of solid wooden cabinetry. These elements take centre stage in our photo, with the dining table also on show.
• The sense of space is maximised. By taking this image from a doorway, we were able to use the full 102-degree field of vision offered by our chosen wide angle lens. Three of the kitchen’s four walls are visible in a single photograph, creating a sense of spaciousness which wouldn’t be achievable using a smartphone or tablet camera.
• Character is maximised. Every light source was turned on to add pools of illumination, subtly drawing the eye towards that quirky beamed ceiling. Bleach bottles were hidden, clutter was cropped out, and the dated eye-level oven was relegated to the periphery. Every effort was made to improve the kitchen’s aesthetics.

The photograph accompanying this article encapsulates 15 years of experience in commercial and residential photography in Scotland and across northern England. You can see other examples of our handiwork on the residential page of our website, or see how we’ve transformed hotels and B&Bs on our travel and hotels page. To give your property the ultimate makeover (or to ensure properties you’re selling and marketing look their best in online listings), send us an email or give us a call to discuss freelance property photography in Scotland or across the UK.

The first freelance property photography undertaken by G75 Images

A new website for old property photography challenges

It’s been nine years since G75 Images was launched, with the intention of revolutionising property photography by offering affordable residential and commercial photography on a freelance basis. Back in 2010, estate agent photography tended to be variable in quality, while landlords and letting agents often struggled to deliver professional property photography despite charging premium fees to their clients.

It’s ironic that almost ten years after we came to market, the new-look G75 Images website is still offering solutions to the same old problems. Estate agency photography is often conducted using tablets, which lack the wide-angle lenses and flash guns used by professional property photographers. Letting agents continue to rely on grainy and low-quality thumbnail images, mistakenly believing tenants won’t care. And commercial property photography remains criminally neglected, with web designers lamenting the lack of quality architectural photography available from construction companies.

The more things change, the more they stay the same. G75 Images continues to provide class-leading residential and commercial property photography at competitive prices, with fixed-price quotes and guaranteed turnaround times. We invite you to take a look round our stylish new website, browsing our collections of residential [residential], commercial [commercial] and travel/hotel [travel] photography. We’ve also launched this News page to keep both current and prospective property photography clients up to date with developments – quite literally, in terms of our Scottish showhome photography and construction site photography services.

Find out for yourself how our residential photography services could transform online listings , and get in touch if you need property photography in Scotland or northern England.