Why placeholder images matter for residential and commercial property photography

It’s common practice when you open a sales brochure to see a certain number of lifestyle images. There’ll be a shot of a happy couple, an image of a smiling sales advisor, and often a picture of a bucolic countryside scene like a stream or woodland. You’ll also often see placeholder photography. This is the […]

G75 Images and the art of discretion

Take a look at the photograph accompanying this article, and think about what you see. It’s a communal area in a traditional hotel, with a variety of seating areas and coordinated fabrics extending along its corridors. The chandeliers are blazing, the fire is roaring and the sun is shining – but there’s nobody there. This […]

When freelance property photography goes wrong

As 2022 dawns, G75 Images is celebrating 20 years of professional property photography expertise. Powered by the knowledge only a lifetime of practical experience can bring, we have compiled one of the most impressive portfolios of freelance property photography in the UK. From our headquarters in Carlisle, G75 Images provides residential and commercial freelance property […]

Freelance property photography in Cumbria

As part of our award-winning freelance photography services, G75 Images has always been willing to go the extra mile – sometimes quite literally. Immediately south of the England-Scotland border, the county of Cumbria is home to some of Britain’s most exquisite scenery, courtesy of the Lake District. It’s also liberally populated with affluent villages and […]

Creativity and improvisation during industrial property photography assignments

Although G75 Images was founded a decade ago as a residential property photography service, we quickly made the decision to expand into related areas. Company founder and chief photographer Neil Cumins identified an unmet need for commercial and industrial property photography services in Scotland. And within a year, G75 Images was providing freelance photograph services […]

Essential professional property photography equipment

There is a common misapprehension that photographing a property is easy. Turn on the lights, tidy up, take a picture with whatever camera you happen to have at your disposal, and upload the results onto the internet. It’s a philosophy espoused by budget estate agents and one-person property firms, where selling is usually prioritised over […]

G75 Images – the one-stop shop for online property marketing materials

It’s remarkable to consider how estate agency and property marketing has changed. In the 1980s and 1990s, property schedules tended to comprise monochrome A4 sheets with a 5’x3’ external photo glued above a list of room sizes and power points. There was little detail and no flair – homes were generally marketed as unromantically as […]

The challenges of photographing flats and apartment buildings

There is a common misconception among people unfamiliar with property photography that marketing one house or flat is the same as marketing any other. Every home has a frontage, an entrance, rooms and corridors, so surely the same photographic principles should apply whether you’re photographing flats, houses or bungalows? In reality, that’s simply not the […]

How white label property photography could transform your property business

Late last year, G75 Images was contacted by someone planning to launch a new estate agency. The agent had considerable experience of marketing residential homes for sale, but recognised that some of the more specialised aspects of residential property marketing required external assistance. And as one of Scotland’s leading white label property photography providers, we […]

Why smartphone property photography isn’t good enough

Throughout the last decade, the estate agency sector was engaged in a race to the bottom. Homeowners were wooed by companies offering headline three-figure fees for property marketing, without considering which corners might be cut in the pursuit of savings. In many cases, those savings were made by using one person to undertake every aspect […]

Making the most of your online property listings

The world has changed immeasurably over the last month, and we are currently enduring unprecedented restrictions on our freedom and income. However, the current lockdown is unsustainable for more than a matter of weeks, and the property market will inevitably rebound. When it does, a flood of properties will arrive onto the market, and the […]

Property photography in Lanarkshire – from the bucolic to the Brutalist

As a property photography agency founded and based in South Lanarkshire, you’d expect G75 Images to be passionate about our home county. And indeed we are. South Lanarkshire makes a good claim to represent Scotland in miniature. It combines sprawling city suburbs, deprived industrial towns, chocolate-box villages and wealthy enclaves. Our property photography services have […]

The benefits of professional hotel photography in Scotland

If you’re not familiar with the hospitality industry, it’s hard to appreciate the challenges involved in running a modern hotel. Occupancy rates and profit margins understandably dominate discussions about the business, which means marketing tends end up in the ‘when I’ve got time’ pile. The daily churn of departing and arriving guests often leaves little […]

Why cheap property photography could cost you dear

During the last decade, estate agency was unwittingly engaged in a race to the bottom. The advent of online estate agents led to industry-wide cost-cutting, driving many established brands out of business. From traditional solicitors property centres to online-only brands, numerous selling agents have folded in response to the proliferation of cut-price property marketing services. […]

A strange decade in the freelance property photography sector

The end of a decade always inspires reflective editorials and articles about how much has changed over the last ten years. However, for G75 Images, the conclusion of the current decade is a cause for celebration rather than nostalgia. Our dedicated freelance property photography agency was launched early in 2010, as the property market struggled […]

When estate agent photography goes wrong

The property in the photograph accompanying this article might be modest, but it looks attractive and well-presented. You wouldn’t know that this semi-detached ex-council house had looked rather less appealing before G75 Images arrived one sunny morning… The estate agent photography originally supplied to the vendors was decidedly unflattering. It had been taken on a […]

Photographing the changing face of Glasgow – demolition, new-builds, different suburbs

In some respects, the photograph above encapsulates everything that’s great about Glasgow’s iconic housing stock. On the far left, there’s a red sandstone building whose distinctive colour was sourced from quarries in Ayrshire. Beside it is the more prestigious blonde sandstone, beloved by homeowners throughout the west end and south side of the city. And […]

Why companies need freelance website photography

When companies commission a new website, the quality of website photography is rarely a priority. Website redesigns tend to be driven by sales teams wanting mobile optimisation, or IT departments keen to achieve HTTPS compliance. Design discussions tend to focus on fonts and colour schemes, rather than whether freelance website photography would promote products and […]

How to recognise professional property photography

If you’re not a professional photographer, it’s often difficult to tell whether an image is good, bad or somewhere in between. Technical attributes like white balancing and ISO settings mean nothing to most people, while framing techniques such as the rule of thirds aren’t widely understood, either. Instead, most people make a subconscious decision about […]

Is the decline of online estate agents a bad thing?

The internet has transformed many aspects of our lives, and it’s certainly had a dramatic effect on the UK’s residential property market. The traditional model of local agents with For Sale cards in their windows has been overshadowed by a new breed of online estate agents. These budget focused firms promise lower prices despite high […]

The unique challenges of property photography in Edinburgh

Every city has its unique architectural elements and distinguishing features. Aberdeen’s property stock is characterised by the use of granite, while Glasgow’s sandstone tenements are equally famous. Scotland’s capital also has a distinctive architectural style of its own – the attractive tenement photo accompanying this article is quintessentially Edinburgh. The challenges of property photography in […]

Simplifying commercial property photography in Britain

When G75 Images was launched in 2010, commercial property photography wasn’t really on our agenda. Our business was created to tackle the inconsistent and disappointing standards of residential property photography in Scotland, by combining cutting-edge equipment with photographic techniques learned from some of the UK’s leading property photographers. Our services were quickly adopted by estate […]

Why residential photography is a unique specialism

There’s a common misconception that photography is an artform which transcends industries. People assume that knowing how to adjust a camera’s aperture settings or set up a slave flash gun qualifies a photographer to operate across any market or specialism. In reality, nothing could be further from the truth – which is why you should […]

A new website for old property photography challenges

It’s been nine years since G75 Images was launched, with the intention of revolutionising property photography by offering affordable residential and commercial photography on a freelance basis. Back in 2010, estate agent photography tended to be variable in quality, while landlords and letting agents often struggled to deliver professional property photography despite charging premium fees […]