Essential professional property photography equipment

There is a common misapprehension that photographing a property is easy. Turn on the lights, tidy up, take a picture with whatever camera you happen to have at your disposal, and upload the results onto the internet. It’s a philosophy espoused by budget estate agents and one-person property firms, where selling is usually prioritised over marketing.

The sad reality is that an iPad or iPhone is not going to represent any building to best effect, or allow prospective purchasers and tenants to make an informed decision about its accommodation. The reasons why a smartphone doesn’t quality as appropriate property photography equipment would fill far more space than this blog can provide, but a few examples include:

  1. The basic nature of most smartphone or tablet flashes doesn’t illuminate the whole picture evenly, flooding some areas while leaving others looking dull.
  2. Camera lenses are rarely wide-angle, meaning they miss large percentages of each room. Even wide-angle phone lenses tend to distort around the edges.
  3. Focus is almost always automatic, meaning the camera decides which parts of a shot to have in focus and which to ignore. In reality, every part should be equally clear.
  4. Small, lightweight phones and tablets aren’t compatible with accessories like sunshades or filters, which may be required for glare-free outdoor photography.
  5. It’s hard to mount a mobile device on a tripod or monopod, which professional photographers use to ensure shots are properly framed with straight verticals.

If you vis the Before and After page of the G75 Images website, you’ll instantly see the difference between an image taken with high-calibre property photography equipment, and one taken using a basic camera lens. For the last ten years, we’ve been providing clients throughout Scotland and England with freelance property photography services, enabling them to market residential, commercial and industrial buildings to optimal effect.

• Our roster of property photography equipment includes Canon DSLR cameras, with wide-angle and telephoto lenses – the former for internal shots and the latter for views and details. Having formerly used Nikon cameras, we now find Canon images are sharper.
• We use a master flash gun mounted to the camera body, and a slave gun which can be positioned anywhere within infra-red radius. When the shutter button is depressed, both flashes fire simultaneously, casting equal amounts of light into every corner.
• A tripod has a dedicated space in the car boot, though seventeen years of freehand experience means it’s rarely needed. A trained eye can usually ensure verticals are perfectly straight at the first time of asking.
• Even if a shot does need peripheral clutter cropping out, or slight post-production adjustments to its brightness, we use advanced photo editing tools to ensure every image looks its best before it’s provided to the client.

If this sounds like the calibre of property photography you’d like to see in your next property listing, contact us for more information on our services and costs. We have the expertise, the confidence and the property photography equipment to ensure every listing looks its best, doing full justice to the building in question and maximising its appeal.