Creativity and improvisation during industrial property photography assignments

Although G75 Images was founded a decade ago as a residential property photography service, we quickly made the decision to expand into related areas. Company founder and chief photographer Neil Cumins identified an unmet need for commercial and industrial property photography services in Scotland. And within a year, G75 Images was providing freelance photograph services for commercial property resellers across Scotland and northern England.

Making the leap from residential to industrial property photography doesn’t just involve adding a few SEO terms to your website and waiting for assignments to come in. Industrial photography assignments tend to pose specific challenges which someone accustomed to visiting family homes and rental apartments would undoubtedly struggle with:

  1. Industrial buildings can be huge. They tend to have high ceilings, large floor areas and substantial pieces of machinery like industrial hoists. Choosing the optimal angles to capture industrial property photography requires a natural eye for framing, with post-production helping to tidy up reflections and other unavoidable phenomena.
  2. There is often a lack of natural daylight in factories and warehouses, barring sliding access doors and the occasional rooflight. The garage featured in the photo accompanying this article had very little natural light internally, necessitating the use of master and slave flash guns to ensure every corner was illuminated.
  3. It’s easy to ask homeowners to stay out of the kitchen while you photograph it. But asking twenty CNC engineers to abandon their machines mid-shift is simply impractical. Slow shutter times and a tripod can add motion blur to shots for dramatic effect, but working at the weekend is the best way to minimise the presence of people.
  4. This is a common problem, as industrial premises are designed for functionality rather than aesthetics. Again, effective framing and post-production editing can help, but it’s important to accept some industrial property photography will show crowded workspaces. You can’t airbrush out a building’s primary function.

It’s no coincidence that G75 Images has built a solid reputation for delivering high-quality industrial property photography across Scotland and northern England:

  1. We use wide-angle lenses for whole-building internals and externals, with telephoto lenses capturing detail shots.
  2. We have multiple flash guns, collectively capable of illuminating even the most cavernous industrial building.
  3. We use a mixture of tripod-mounted and handheld camera work, depending on which option best captures the available space.
  4. We have decades of experience framing shots correctly in first instance, minimising the amount of post-production required.
  5. This latter point ensures we can usually supply a full set of images to a client within 24 hours of attending a freelance photography assignment. Images are supplied via Dropbox or WeTransfer, with no copyright restrictions on their subsequent use or modification.

If you’d like to see for yourself how G75 Images tackles industrial property photography, get in touch with us for a quote. We can also provide examples of our previous industrial property photography work upon request, though we refrain from publishing these on our website, since our work in this area is often highly confidential. Many industrial premises are advertised for sale due to sensitive issues like owner retirement or relocation, and the smooth transfer of ownership is crucial to maintaining custom and local support during transitional periods. Confidentiality is part of the service when you entrust your industrial property photography requirements to G75 Images.

Essential professional property photography equipment

There is a common misapprehension that photographing a property is easy. Turn on the lights, tidy up, take a picture with whatever camera you happen to have at your disposal, and upload the results onto the internet. It’s a philosophy espoused by budget estate agents and one-person property firms, where selling is usually prioritised over marketing.

The sad reality is that an iPad or iPhone is not going to represent any building to best effect, or allow prospective purchasers and tenants to make an informed decision about its accommodation. The reasons why a smartphone doesn’t quality as appropriate property photography equipment would fill far more space than this blog can provide, but a few examples include:

  1. The basic nature of most smartphone or tablet flashes doesn’t illuminate the whole picture evenly, flooding some areas while leaving others looking dull.
  2. Camera lenses are rarely wide-angle, meaning they miss large percentages of each room. Even wide-angle phone lenses tend to distort around the edges.
  3. Focus is almost always automatic, meaning the camera decides which parts of a shot to have in focus and which to ignore. In reality, every part should be equally clear.
  4. Small, lightweight phones and tablets aren’t compatible with accessories like sunshades or filters, which may be required for glare-free outdoor photography.
  5. It’s hard to mount a mobile device on a tripod or monopod, which professional photographers use to ensure shots are properly framed with straight verticals.

If you vis the Before and After page of the G75 Images website, you’ll instantly see the difference between an image taken with high-calibre property photography equipment, and one taken using a basic camera lens. For the last ten years, we’ve been providing clients throughout Scotland and England with freelance property photography services, enabling them to market residential, commercial and industrial buildings to optimal effect.

• Our roster of property photography equipment includes Canon DSLR cameras, with wide-angle and telephoto lenses – the former for internal shots and the latter for views and details. Having formerly used Nikon cameras, we now find Canon images are sharper.
• We use a master flash gun mounted to the camera body, and a slave gun which can be positioned anywhere within infra-red radius. When the shutter button is depressed, both flashes fire simultaneously, casting equal amounts of light into every corner.
• A tripod has a dedicated space in the car boot, though seventeen years of freehand experience means it’s rarely needed. A trained eye can usually ensure verticals are perfectly straight at the first time of asking.
• Even if a shot does need peripheral clutter cropping out, or slight post-production adjustments to its brightness, we use advanced photo editing tools to ensure every image looks its best before it’s provided to the client.

If this sounds like the calibre of property photography you’d like to see in your next property listing, contact us for more information on our services and costs. We have the expertise, the confidence and the property photography equipment to ensure every listing looks its best, doing full justice to the building in question and maximising its appeal.

G75 Images – the one-stop shop for online property marketing materials

It’s remarkable to consider how estate agency and property marketing has changed. In the 1980s and 1990s, property schedules tended to comprise monochrome A4 sheets with a 5’x3’ external photo glued above a list of room sizes and power points. There was little detail and no flair – homes were generally marketed as unromantically as white goods or garden tools. This meant viewing properties was a lottery, with little idea of what to expect even as you arrived outside the front door.

Our online property marketing materials are provided to estate agents, hotels, landlords and commercial property agents

Life-changing choices made in comfort

Today, online property marketing has transformed the experience of house-hunting. From our sofas and armchairs, we can browse property stock anywhere in the world, filtered by price, size and many other attributes. We can check out neighbouring properties with street view footage, study garden sizes using satellite mapping, and open apps to calculate door-to-door commuting times. And rising above all of these undeniably useful resources is the schedule – still the centrepiece of all online property marketing materials.

Property schedules have evolved a long way since the days when they arrived via second class post, held together with staples and smelling of glue. Today, online property marketing materials provide a wealth of detail about the fittings, the character and the versatility of each principal space. More importantly, effective marketing materials visualise every room or amenity using clear and detailed photographs. Wide-angle lenses capture more floor area than was previously possible, giving audiences far greater insight into available levels of space. Flash guns illuminate even the darkest corners, ensuring consistent brightness while eliminating any sense of gloominess. And clever framing draws the audience’s eye to optimal features, discreetly steering them away from less appealing ones.

Of course, none of this is easy. Without extensive training and experience, it’s hard to assemble online property marketing materials that accentuate the positives while downplaying the negatives. Owning professional SLR camera equipment isn’t a panacea if you don’t understand the importance of white balancing, or know how to crop out unnecessary street furniture. Nor should you assume today’s sophisticated semi-professional cameras will do everything for you. Even the iconic automatic focus option is generally intended for external use. It can leave one part of an internal image looking crisp and detailed, while other parts of the same photo are blurry and out of focus. And there’s no way to tell that’s happened until you’re reviewing the shots on a large screen – by which time you’ve almost always left the property.

Ask an expert

Given the complexities of digital property photography, it’s often easier to call on the services of an expert rather than trying to live up to today’s increasingly high industry standards. That’s where G75 Images comes in. Over the last decade, our award-winning freelance property photography service has helped hundreds of estate agencies, housebuilders, landlords and private sellers. Crucially, we can also supply comprehensive property descriptions, alongside detailed floorplans and room sizes in both feet and metres. From travel directions to kitchen specifications, our online content production service is the ideal accompaniment to our high-end freelance property photography work. Little wonder some estate agents have entrusted us with producing all their online property marketing materials.

To enquire about professional property photography, schedule text and floorplan production services, contact G75 Images for a quote. We cover the whole of the UK, and we offer repeat customer discounts with reduced fees for multiple properties at the same location. We’re happy to work on a white label basis, giving you the credit for our work, and every image we supply is copyright-free for unrestricted reuse.

G75 Images can make sure your online property marketing materials always look their best.

The challenges of photographing flats and apartment buildings

There is a common misconception among people unfamiliar with property photography that marketing one house or flat is the same as marketing any other. Every home has a frontage, an entrance, rooms and corridors, so surely the same photographic principles should apply whether you’re photographing flats, houses or bungalows?

In reality, that’s simply not the case. Photographing flats and apartment buildings requires what Liam Neeson fans would refer to as a very specific set of skills, due to the unique challenges these properties present. And while generalisations are the enemy of effective property marketing, these are some of the issues which are more likely to apply to flats than houses or bungalows:

Internal apartments. The design of apartment buildings tends to limit opportunities for windows, in the same way traditional back-to-back houses only enjoyed natural light in front-facing rooms. Effective illumination of internal apartments requires a flash gun with adjustable power, compensating for the absence of daylight without bleaching out images.

Tall external façades. It’s easy to stand outside a bungalow and take a photo where the verticals are neat and everything appears in shot. Yet photographing an apartment building by simply pointing the camera skywards results in shots where the building seems to be falling backwards. Clever framing and post-production tricks are essential here.

Other properties in shot. This is another challenge with communal buildings – portraying the property being marketed and giving a sense of place, without capturing too many other homes. If the property you’re photographing is on the ground floor of a ten-storey block, do you cut off the roof in your photos? If it’s on the top floor, do you crop out the ground?

Orientation. Even though we tend to hold mobile devices in portrait mode, most property portals favour landscape images – wider than they are tall. That’s incongruous when trying to capture buildings which are taller than wide. One compromise involves supplying square photos, framing each external in such a way it can be trimmed without losing key details.

Communal grounds. The photograph above shows a Glasgow tenement stretching into the distance. Its communal gardens do the same, with no demarcation. Capturing open spaces is much harder than in private gardens, where hedges and fences provide clear boundaries – and where neighbours’ rubbish or personal effects aren’t in full view.

Tricks of the trade

At this point, it would be easy to launch into detailed descriptions of how to tackle and mitigate the above issues. However, any guide would fail to explain the instinctive knowledge freelance property photographers bring to photographing flats and apartment buildings. At G75 Images, we’ve spent 17 years arriving outside tenements and apartment blocks, immediately assessing the challenges of street furniture or sunshine behind north-facing façades. We know how to mitigate dazzle, how to ensure a square building doesn’t appear trapezoidal, and how to direct the audience’s gaze to the property being marketed.

You can view examples of how G75 Images approaches photographing flats and apartment buildings on our Before and After page, with further examples of apartment photography in our Residential section. You can also contact us to discuss how we can provide our acclaimed freelance property photography services for your flat, or for properties you’re marketing.

How white label property photography could transform your property business

Late last year, G75 Images was contacted by someone planning to launch a new estate agency. The agent had considerable experience of marketing residential homes for sale, but recognised that some of the more specialised aspects of residential property marketing required external assistance. And as one of Scotland’s leading white label property photography providers, we were happy to provide a competitive quote for freelance property photography.

But what is white label property photography? How do you find it? And what benefits does it bring to a property manager or branch owner? Read on for all the answers…

Q. What is white label property photography?

A. It’s freelance property photography conducted by a sub-contractor who doesn’t refer to their own business or trading name at any point in customer-facing exchanges. At G75 Images, we’re used to knocking on doors and introducing ourselves as being from a residential or commercial property agent, when we’re really an outsourced third-party. The client will never hear the name “G75 Images”, as our photos are supplied directly to the property agent with full copyright assignation. The term “white label” traces its origins back to vinyl records, which were sold in plain white labels ready for importers or retailers to add their own details.

Q. How do you find a white label property photography agent?

A. You’ve found one! G75 Images was set up in 2007 to help solicitors property centres in central Scotland improve their property photography output. We recognised from the outset that clients placed a lot of trust in their solicitor, but wouldn’t necessarily extend that trust to a third-party business. We would therefore describe ourselves as working for the solicitor during any client interactions. Other examples of white label writing include ghostwritten books and articles, where the author isn’t publicly acknowledged as the source of the work.

Q. What are the benefits to a property business?

A. Outsourcing property photography to a professional brings numerous benefits, as we explained in a previous blog about professional property photography. In essence, it ensures residential, commercial and industrial buildings are photographed by someone who can make them look their best at all times. The photographer will use a wide-angle lens to make rooms seem spacious, allied to a flash gun which brightens every corner of every apartment. High-resolution photos will look stunning on any screen, from a smartphone to a computer monitor. And the property itself will stand out from other listings in an online marketplace where a main external image often has one or two seconds to pique the audience’s interest. In such a fiercely competitive industry, low-quality smartphone images simply aren’t good enough.

Q. Which types of property businesses can benefit from white label photography?

A. The simple answer is all of them. G75 Images has worked with residential and commercial property agents throughout Scotland and England. We’ve photographed parades of shops and portfolios of rental properties. We’ve captured wedding shops like the one in the accompanying image, refurbished petrol stations, office pods and Airbnb caravans. And in the process, we’ve represented residential and commercial property agents across the country, ensuring their property stock looks its absolute best in marketing materials and online listings.

If your property business could benefit from freelance property photography, get in touch with us. And in the meantime, please visit our commercial and residential  property photography pages, to see how G75 Images has helped other property marketing agencies in the past.

Why smartphone property photography isn’t good enough

Throughout the last decade, the estate agency sector was engaged in a race to the bottom. Homeowners were wooed by companies offering headline three-figure fees for property marketing, without considering which corners might be cut in the pursuit of savings. In many cases, those savings were made by using one person to undertake every aspect of a property’s marketing and advertising – the schedule production, the viewer vetting, price negotiations and photography.

The latter was aided in part by advances in mobile phone technology. The latest smartphones are packed with multiple cameras, offering features like optical zoom and wide-angle lenses which were formerly the preserve of professional SLR cameras. There’s no doubt that the iPhone 11 and Google Pixel 4 deliver stunning images, in certain conditions. You can even obtain perform perfectly acceptable smartphone property photography in bright outdoor conditions, providing you can take twenty paces back before framing your shot.

However, property photography isn’t all about standing across the street from a bungalow on a sunny day. It’s about capturing what industry insiders refer to as whole-room shots, which give prospective buyers an instant and accurate impression of each room in a property. It’s about capturing ancillary apartments like cloakrooms and bathrooms, where a lack of wide-angle coverage will do nothing to demonstrate the property’s appeal or character.

Despite the undoubted maturity of camera technology in phones with four-figure price tags, there are various reasons why no professional photographer would ever offer their clients smartphone property photography:

  1. Wide-angle lenses aren’t that advanced. Even the finest smartphone lens will suffer bowing and distortion around its edges – something SLRs eliminated a decade ago.
  2. Internal flashes are quite unsophisticated. They’re generally on or off – flooding the foreground while darkening other areas, or simply disappearing in a large room.
  3. You can’t use external flashes. Professional property photographers will use at least one flash gun to evenly disperse light around interiors, while G75 Images uses two.
  4. It’s hard to get vertical lines straight. An SLR camera is much easier to hold vertically and avoid trapezoidal wall effects, where the room/building looks like it’s falling.
  5. You can’t mount a smartphone on a floor-mounted tripod. Tripods and monopods are great for ensuring stability while taking a picture, but they don’t fit phones or tablets.
  6. There’s no weather protection. SLR cameras have rain hoods, which also stop low sun from dazzling the camera lens. Smartphone camera lenses don’t have this facility.
  7. Photography modes are limited. You’ll struggle to find a smartphone where you can adjust the aperture or overexpose a twilight external to achieve optimal brightness.
  8. It’s not very professional. Smartphone property photography won’t create a good impression with clients. It smacks of cost-cutting, and hints at amateurishness.

When you use a professional commercial and residential property photography agency like G75 Images, you won’t be faced with smartphone property photography. The photograph accompanying this article shows how a wide-angle lens and strategic flash gun deployment can bring a space to life. Take a look at the services we offer to see more examples of our commercial and residential property photography work. And if you like what you see, please get in touch  to request a quote for our freelance property photography services.

Making the most of your online property listings

The world has changed immeasurably over the last month, and we are currently enduring unprecedented restrictions on our freedom and income. However, the current lockdown is unsustainable for more than a matter of weeks, and the property market will inevitably rebound. When it does, a flood of properties will arrive onto the market, and the ones with the best presentation will attract far more interest from potential purchasers.

That doesn’t just mean choosing a reputable selling agent, or searching online for freelance property photography in Scotland. It means showing off every corner of your home in online listings. Think about the largest room in your house, and then think about the smallest room. The chances are you’ve imagined your lounge and a bathroom. You might assume only one of these would be worth including in an online property listing, but you’d be wrong. And although many selling agents would gladly skip these rooms, high-quality freelance property photography in Scotland will celebrate small or cluttered rooms just as much as large and airy ones.

There are various reasons why inexperienced property marketing agents might try to avoid capturing ancillary rooms or crowded living spaces:

  1. They don’t have the wide-angle lenses and flash guns necessary to illuminate small (and often internal) rooms.
  2. They aren’t skilled enough to take pictures without capturing themselves in the mirrors often found in bathrooms and cloakrooms.
  3. They think floor space is the only thing prospective buyers are interested in, when décor, storage and furnishings are equally important.
  4. They don’t appreciate the mindset of modern online house hunters, who will presume something doesn’t exist if it’s not clearly displayed to them.

This latter point is particularly significant in the age of mindless scrolling and swiping. Many people’s idea of looking at a property online involves quickly scrolling through a slideshow of images, before moving onto the next property. They won’t even question whether other apartments might be missing from that slideshow. As a result, it’s crucial to include at least one photo of every room in the house, however mundane or compact. Just because the spare room is currently filled with boxes doesn’t mean it’s useless as a bedroom or home office. That ramshackle outbuilding in the garden could fulfil a dozen different roles once it’s been tidied up. And utility rooms are much-loved workhorses which deserve to be recognised in online property listings, rather than treated as a guilty secret. If it’s on the floorplan, it should be in the photo library.

Comprehensive freelance property photography in Scotland

Having worked with estate agents, housebuilders and letting agents for over a decade, G75 Images can deliver freelance property photography in Scotland and northern England which celebrates every room in the home. Nobody expects an understairs WC to feel spacious, but it can still look attractive with some liquid soap bottles and a couple of nice pictures on the walls. As with many smaller rooms, there’s often one angle which shows a cloakroom off to best effect – and finding the optimal angle to photograph each room from is something G75 Images has huge experience of.

Our track record of helping estate agents, housebuilders and private clients to market their homes to best effect has become well-known throughout the property industry. If you’re looking for freelance property photography in Scotland or northern England, take a look at the work we’ve done with other residential property clients to date. And if you think your property or listings would benefit from our professional property photography services, why not get in touch with us to discuss our rates and additional services?

Property photography in Lanarkshire – from the bucolic to the Brutalist

As a property photography agency founded and based in South Lanarkshire, you’d expect G75 Images to be passionate about our home county. And indeed we are. South Lanarkshire makes a good claim to represent Scotland in miniature. It combines sprawling city suburbs, deprived industrial towns, chocolate-box villages and wealthy enclaves. Our property photography services have been based in East Kilbride since we were founded in 2010, and we’re very happy here.

Despite encompassing south-eastern suburbs of Glasgow (including Cambuslang and Rutherglen), South Lanarkshire is mainly rural, with many of its towns and villages dotted along the River Clyde. By contrast, North Lanarkshire is far more industrial in nature and landscape. Here, the towns evolved in response to the local coal and steel industries. Property in North Lanarkshire is therefore a distinct blend of stone cottages, pre-war council terraces, post-war high rises and newer estates of family and executive housing.

From studio flats to stately homes

As such, property photography in Lanarkshire can involve ex-council houses or country piles, miners’ cottages or mansions. It can require wide-angle lenses to capture the entirety of compact bedrooms, and flash guns to illuminate huge open-plan living spaces. And while much of our work is focused on affluent towns in South Lanarkshire (Bothwell, Uddingston and Strathaven, for instance), we’ve also undertaken plenty of property photography in North Lanarkshire. This has ranged from private homes in Dalzell Park to commercial outlets in Carfin and industrial units in Motherwell.

A fascinating aspect of the Lanarkshire residential market is its constant evolution. Towns like East Kilbride have expanded substantially since the Millennium, with huge residential districts like Lindsayfield developing around retail hubs and new school campuses. North Lanarkshire Council has unveiled plans to demolish all 48 of its high-rise tower blocks, and replace them with more desirable low-rise villas, while South Lanarkshire’s more modest stock of a dozen high-rises will be culled to single figures. Regeneration changes the face and nature of an area, and G75 Images was in attendance for various high-rise demolitions and urban renewal projects throughout the last decade.

Nobody knows Lanarkshire like G75 Images

Thanks to our encyclopaedic knowledge of towns and villages in North and South Lanarkshire, G75 Images can ensure any bookings for property photography in Lanarkshire are well-executed. We know which streets might be in shade from tall buildings, and which villages should be photographed on a sunny day to optimise their picturesque backdrops. We’re familiar with the distinctive property styles found across Lanarkshire, including red sandstone tenements and compact mining cottages. And because we’re based in East Kilbride, we take genuine local pride in delivering optimal property photography in Lanarkshire. Why not contact us, to see how we can promote your property, or give your agency an advantage over its competitors?

A hotel on Skye photographed by G75 Images

The benefits of professional hotel photography in Scotland

If you’re not familiar with the hospitality industry, it’s hard to appreciate the challenges involved in running a modern hotel. Occupancy rates and profit margins understandably dominate discussions about the business, which means marketing tends end up in the ‘when I’ve got time’ pile. The daily churn of departing and arriving guests often leaves little time for projects like improving hotel photography.

As a result, many hotels are advertised on dated websites, using images which do little to celebrate their rooms and communal areas. Fortunately, specialist hotel photographers can resolve this problem. At G75 Images, we’ve spent ten years undertaking professional hotel photography in Scotland, from Baronial castles to boutique city B&Bs.

Painting a picture with hotel photography in Scotland

As well as making individual suites and bathrooms look their best, professional hotel photography in Scotland often involves showcasing the surrounding environment. G75 Images was one of the first companies to offer placeholder photography as a service to our freelance property photography clients. This could mean taking photos of a hotel’s immediate surroundings, such as lochs or forests. It might involve images of landmarks and tourist attractions near a B&B, providing hoteliers with in-house photos instead of having to rely on over-used third-party images found on Google. We recognise the importance of exclusivity when marketing hotels and B&Bs, which is why our hotel photography in Scotland always gives you unrestricted copyright over the images we provide. Those high-quality photos are yours to reuse whenever, wherever and however you want.

Walking on the Air(bnb)

The hospitality sector has recently been disrupted by the arrival of Airbnb accommodation, where rooms, outbuildings and apartments are rented through Airbnb. G75 Images has undertaken Airbnb photography in Scotland from the western edge of Skye to the east coast of Fife. Our Airbnb photography services are highly respected, and you can see examples of our work with Airbnb photography clients on the Hotel & Travel [Hotel & Travel] page of our website, from caravans to penthouses.

Hotel photography in Scotland is highly specialist, but G75 Images has evolved it into a fine art. Contact us [contact] to enquire about professional hotel photography in Scotland, or to ask about our rates for hotel photography across northern England and Northern Ireland. From Leeds to Larne, our professional hotel photography quotes are allied to outstanding service and affordable prices. Whether you have a business hotel or a boutique hideaway, we’re here to help.

Why cheap property photography could cost you dear

During the last decade, estate agency was unwittingly engaged in a race to the bottom. The advent of online estate agents led to industry-wide cost-cutting, driving many established brands out of business. From traditional solicitors property centres to online-only brands, numerous selling agents have folded in response to the proliferation of cut-price property marketing services.

If you’ve ever handed over thousands of pounds to an inept or indifferent estate agency, you might regard this as belated justice. However, prioritising cost over everything else has led to a marked drop in the quality of service some customers receive. And this is particularly evident in the cheap property photography appearing on property portals across Britain. As the most visual element of real estate marketing, property photography is uniquely susceptible to any loss of professionalism incurred by cost-cutting. And the start of a new decade makes this the perfect time to weigh up whether cheap property photography will do you more harm than good in the long run…

Taste the difference

On the Before and After page of this website, we’ve highlighted instances where G75 Images was asked to replace cheap property photography with high-calibre imagery. In every case, the selling agent was attempting to cut corners by (a) delegating photography to a valuer rather than a qualified professional, and (b) using basic equipment like pocket-sized cameras or tablets.

The first point reflects the jack-of-all-trades approach used by many budget estate agents and property marketing brands – saving money by asking one person to undertake several specialist roles. The second point provides another example of the perils of cheap property photography. Smartphone/tablet cameras lack the wide-angle lenses and flash guns required to make any room look its best. You might just about get away with it when taking external shots from twenty feet away, but internal images will suffer markedly.

Cheap property photography comes at a price

Our recent “How to recognise professional property photography” [How to recognise professional property photography] blog listed the specialist equipment G75 Images uses. Although our fees for professional property photography services start at just £100, we could never be accused of supplying cheap property photography to our clients. And since photographs are often the main aspect of a property listing people look at online, cutting corners is invariably counter-productive.

People browsing through online listings won’t care that a particular vendor saved a hundred pounds by accepting cheap property photography, rather than commissioning a freelance property photographer. They’ll simply decide the seller’s home looks cramped, dark and uninspiring, and move onto the next listing. Good news for selling agents who recognise the benefits of professional property photography – but bad news for anyone trying to sell their home on a budget. It’s impossible to say how many viewings and offers this might ultimately cost, but any loss of interest would be worth more than the money saved in the first place…

In conclusion, cheap property photography is never worth the cost. To upgrade your current property profile, or to ensure property marketing materials always look their best, get in touch with G75 Images for professional property photography in Scotland.